FeaturesCRM & Office Management
Relationships, mapped and managed

CRM & Office Management

Full customer relationship management designed for dental labs. Track dental offices, manage contacts, log every interaction, visualize your sales pipeline, and see your entire territory on an interactive map. Integrated with Magic Touch for automatic customer data sync.

Offices
Full directory
Activities
Call & visit
Pipeline
Stage tracking
Territory
Map view

Office Management

Maintain a comprehensive directory of every dental office you serve. Track account status, pipeline stage, contact details, next follow-up dates, and office-specific notes. Group offices for batch operations.

Full office directory with search and filtering

Account status tracking: active, inactive, prospect, churned

Pipeline stage assignment with configurable stage definitions

Next follow-up date tracking with overdue highlighting

Office groups for regional or account-type organization

New customer intake forms for streamlined onboarding

Contact Directory

Manage contacts linked to offices — dentists, office managers, billing staff. Track phone numbers, emails, roles, and notes. Integrate with Magic Touch for automatic contact population.

Contact profiles with role, phone, email, and notes

Office-contact linking for organizational hierarchy

MTS customer integration for automatic data sync

Contact search across all offices

Activity history per contact for relationship context

Activity Logging

Log every phone call, office visit, email, and interaction. The quick log modal is accessible from any CRM page for instant activity capture. Optional voice-to-text for on-the-go logging.

Activity types: call, visit, email, meeting, note, follow-up

Quick log modal accessible from any CRM page

Optional voice-to-text transcription for hands-free logging

Activity timestamp, duration, and outcome tracking

Activity feed with chronological history per office

Team-wide recent activity stream for manager visibility

Pipeline & Stage Tracking

Visualize your sales pipeline with configurable stages. Track offices as they progress from lead to active customer. Monitor stage distribution, conversion rates, and follow-up compliance.

Configurable pipeline stages: lead, contacted, demo, trial, onboarding, active

Stage transition tracking with timestamps

Pipeline distribution overview with stage counts

Follow-up due tracking with overdue alerts

Account status management alongside pipeline progression

Configurable selects for activity types and categories

Geographic Territory Map

See every office plotted on an interactive Leaflet map. Visualize your territory coverage, identify geographic clusters, and plan efficient visit routes — all from a bird's-eye view.

Interactive Leaflet map with office markers

Click-to-view office details from map markers

Geographic clustering for dense service areas

Filter map by pipeline stage or account status

Territory overview for route planning and coverage analysis

Reports & Analytics

Dashboard with KPI cards showing total offices, active accounts, pipeline prospects, and follow-ups due. Recent activity feed keeps the team aligned on customer interactions.

KPI dashboard: total offices, active accounts, prospects, follow-ups due

Recent activity stream with office and activity type filtering

Pipeline stage distribution charts

Follow-up compliance tracking

Coming soon: revenue attribution and customer lifetime value

How it works

The typical workflow from start to finish.

1
Add Office
Create an office record with contact and location details
2
Link Contacts
Add dentists, managers, and staff linked to the office
3
Log Activities
Record calls, visits, and emails as they happen
4
Track Pipeline
Progress offices through sales stages toward activation
5
View Territory
Visualize coverage and plan visits on the map
6
Analyze Results
Review KPIs, activity trends, and pipeline health

See CRM & Office Management in action

Every feature is live and production-ready. Let us walk you through how it fits into your lab.